Use Human Psychology – Expensive vs. Cheap

Spring is the busiest time of the year for anyone in the Horticulture or Landscape Community.

We received a phone call in May from someone who wanted a cleanup because their yard was overgrown and full of weeds. It had been many years since any work had been done.

They said emphatically that they did not want work that was expensive. That was a difficult statement for this landscape company owner to swallow because of course the opposite of expensive is…cheap.  Did they want a “cheap job” done to their yard in the prime time of the year?

We at Winterbloom had an overwhelming amount of work, it being springtime, and would not be able to get to the project until July.  They wanted someone who could do the work pronto. I suggested they call one of the many local landscape trucks in their area.  They had done that, but all of the landscapers were busy.  At that moment, they exclaimed, “Why doesn’t anyone want to help me with my job?!” and hung up!

That caused me to ponder about using the aid of psychology to be supportive in one’s search for help in one’s landscape.

1. If one must call in the Spring for help, say something like, “I will pay EXTRA to get the work done now!”

2. If one really wants a financial deal, wait and call for the work to be accomplished during December through February. That’s when Landscapers are hungry for business, and may be more inclined to charge less.

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